Global Class - How the World's Fastest-Growing Companies Scale Globally by Focusing Locally
by Aaron McDaniel, Klaus Wehage
Global Class - How the World's Fastest-Growing Companies Scale Globally by Focusing Locally
by Aaron McDaniel, Klaus Wehage
Book Summary
In an era where globalization is both a tremendous opportunity and a complex challenge, companies must master the art of scaling internationally without losing the essence of local relevance. Global Class - How the World's Fastest-Growing Companies Scale Globally by Focusing Locally by Aaron McDaniel and Klaus Wehage offers a compelling exploration of how firms can expand across borders effectively by adopting a localized mindset. The book combines strategic insights with practical examples to illuminate the nuanced balance between global ambition and local adaptation.
- Global scaling requires a deep understanding of local markets:...
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