From Impossible to Inevitable - How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
by Aaron Ross, Jason Lemkin
From Impossible to Inevitable - How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
by Aaron Ross, Jason Lemkin
Book Summary
In the fiercely competitive world of SaaS and hyper-growth enterprises, achieving predictable revenue is often viewed as an elusive goal. This book delves into the strategies and frameworks that enable companies to transform uncertain sales trajectories into reliable, scalable growth. Through a blend of real-world examples and actionable insights, the authors illuminate how organizations can engineer repeatable processes that fuel sustained expansion.
- Focus on specialization: Dividing sales roles into specialized functions increases efficiency and accelerates growth.
- Build a scalable outbound sales machine: Proactively generating leads through targeted outbound efforts is essential for predictable...
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