In the competitive world of business, the ability to not just compete but to redefine markets has become a defining trait of the most successful companies. Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets delves into the strategic art of category design—a discipline that empowers businesses to create entirely new market spaces where they can emerge as undisputed leaders. This approach transcends traditional competition, emphasizing the power of innovation and vision in shaping consumer perceptions and industry landscapes.

• Category design is a deliberate process: It involves identifying a unique problem and...
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