In the competitive world of consulting, establishing a thriving practice demands more than just expertise; it requires strategic positioning, effective communication, and a clear value proposition. Alan Weiss's Million Dollar Consulting serves as a comprehensive guide that empowers consultants to elevate their business, commanding premium fees while delivering exceptional client value. The book delves into practical advice on marketing oneself, structuring engagements, and building long-term client relationships that underpin sustained success.

• Value-based pricing: Moving away from hourly rates towards pricing that reflects the value delivered to clients.
• Positioning as a trusted expert: Establishing...
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