In an era where digital communication shapes public perception more than ever, the role of language within corporate branding has become paramount. This book delves into the transformative power of language as a strategic asset for companies, especially medium-sized and large enterprises, aiming to establish a distinct and authentic voice in the crowded digital marketplace. It explores how consistent, purposeful corporate language not only strengthens brand identity but also builds trust and fosters deeper engagement with diverse audiences.

• Language as a strategic branding tool: The book emphasizes that corporate language goes beyond mere communication...
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