In an age dominated by digital transformation, many organizations grapple with how to leverage content as a strategic asset. Rather than focusing solely on creating more content or chasing clicks, Bharat Anand's work offers a critical perspective on how content interacts with networks, audiences, and platforms to create value in the digital economy. This book unpacks the common pitfalls companies face when navigating digital change and provides a roadmap for developing sustainable competitive advantage through strategic content decisions.

• Content alone does not guarantee success: Simply producing a large volume of content or pursuing viral...
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