In the evolving field of user experience (UX) design, mastering interview techniques is crucial for gathering authentic user insights that drive effective and empathetic design choices. This book offers a structured guide for UX practitioners aiming to refine their qualitative research skills through user interviews. It emphasizes a user-centered approach, integrating practical methodologies with an understanding of the nuances involved in conducting meaningful conversations with users.

• User-Centered Focus: The book underscores the importance of centering interviews around the user’s experiences, perceptions, and emotions to extract genuine insights.
• Preparation and Planning: It advocates thorough...
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