In a world saturated with information, only a select few ideas truly capture attention, inspire action, and endure over time. Exploring why some messages become unforgettable while others quickly fade, Chip Heath and Dan Heath dissect the anatomy of "sticky" ideas—those that resonate, spread, and make a lasting impact. Their work blends research from psychology, communication, and business, offering a practical guide for anyone aiming to make their ideas more memorable and influential.

• Simplicity is the core of sticky ideas: distilling messages to their essence makes them easier to remember and transmit.
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