Clare Norman's work explores the intricate art of coaching, emphasizing the transformative potential not just for clients but for coaches themselves. This guide moves beyond traditional coaching methods, presenting a fresh perspective that encourages coaches to free their thinking and embrace deeper mastery. At its core, the book is a call to evolve, inviting readers to adopt new mindsets and approaches that foster profound change.

• Transformation over Transaction: Coaching is framed as a profound journey of change, not just a series of techniques or transactional interactions.
• Expanding Mental Models: Coaches are urged to challenge their...
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