The New Rules of Marketing and PR - How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Key Facts and Insights from the Book

1. The traditional marketing strategies are no longer effective in the modern world, and marketers need to adapt to the new rules of marketing and PR.
2. Using online media such as blogs, podcasts, and viral marketing can help businesses reach their target audience directly.
3. News releases are not just for journalists; they can also be used to communicate directly with customers.
4. Online marketing is not about hard selling; it's about building relationships and creating a community around your brand.
5. The importance of developing a buyer persona in order to effectively target your marketing...

   Full summary available for members.

   Log in or create a free account to view.