Eric Ries’ The Lean Startup: How Constant Innovation Creates Radically Successful Businesses has become a foundational text in the realm of entrepreneurship and innovation management. It offers a systematic approach to building startups and new ventures by emphasizing agility, validated learning, and efficient use of resources. The book introduces a framework designed to help entrepreneurs navigate uncertainty and reduce the risk of failure through continuous experimentation and iterative design.

• Build-Measure-Learn feedback loop: A core process cycle where startups build a minimum viable product (MVP), measure customer responses, and learn from the data to inform...
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