The Startup Way - How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth

In today’s rapidly evolving business landscape, traditional management methods often fall short in fostering innovation and sustainable growth. The book explores how entrepreneurial management can be integrated into large organizations to invigorate their culture and create lasting value. It delves into practical frameworks and principles that help established companies nurture innovation like startups, enabling them to remain competitive and adaptable over time.

• Entrepreneurial management is a scalable approach that organizations of any size can adopt to promote continuous innovation and learning.
• Embedding startup principles within established companies helps overcome bureaucratic inertia and empowers teams...

  Full summary available for members.

  Log in or create a free account to view.