Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work for You

The rise of digital platforms has fundamentally reshaped how economies operate and how businesses create value. This transformation challenges traditional pipeline business models by emphasizing networked markets where participants interact directly, creating exponential value through connections. The authors explore the dynamics of platform businesses, explaining their structure, competitive advantages, and strategic imperatives for success in the modern economy.

• Platforms leverage network effects: Value grows as more users join, creating a self-reinforcing cycle of increased engagement and utility.
• Platforms invert traditional pipelines: Instead of producing and pushing products, they facilitate interactions between distinct user groups,...

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