Navigating the complexities of coaching requires a deep understanding of both human behavior and the underlying cognitive processes that influence decision-making. This work offers a thoughtful exploration into how coaches can harness brain science to unlock the potential of their clients, particularly when individuals feel immobilized by obstacles or mental blocks. By integrating evidence-based insights from neuroscience with practical coaching techniques, the author illuminates pathways to help people move forward when they feel stuck.

• The brain’s natural resistance to change often creates invisible barriers that make progress difficult for clients.
• Understanding cognitive biases...
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