Software projects often struggle to deliver the intended value, falling short of stakeholder expectations or failing to align with strategic goals. Gojko Adzic's work introduces a structured yet flexible approach designed to bridge the gap between business objectives and software deliverables. By leveraging visual mapping and collaborative thinking, teams can focus their efforts on what genuinely matters, ensuring not only project success but also meaningful impact in the marketplace. This approach empowers organizations to clarify purpose, align teams, and maximize returns from investments in technology.

• Impact mapping connects business goals to software...
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