In a business world often dominated by heavy capital investment and complex structures, this book offers a refreshing alternative approach to entrepreneurship. Günter Faltin challenges the conventional wisdom that starting a successful company requires vast financial resources, instead advocating for the power of ideas, creativity, and passion as the true drivers of business success. This work invites readers to rethink entrepreneurship as an accessible and inspiring journey, emphasizing the value of innovation and strategic thinking over mere financial might.

• Entrepreneurship is an idea-driven process: Success depends primarily on the quality and innovation of the idea...
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