In the rapidly evolving landscape of marketing, the integration of artificial intelligence (AI) has become a transformative force, reshaping how organizations approach customer engagement, campaign optimization, and operational efficiency. Introduction to Algorithmic Marketing - Artificial Intelligence for Marketing Operations by Ilya Katsov offers a comprehensive exploration of how AI technologies can be harnessed to revolutionize marketing strategies, providing practitioners and leaders with a roadmap to effectively implement algorithmic solutions in their operations.

• AI as a foundational tool: The book argues that AI is no longer optional but essential for modern marketing operations to remain competitive...
  Full summary available for members

  Our members get access to comprehensive book summaries, key insights, and practical applications.

  Log in or Create a free account