The Dragonfly Effect - Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

In an era where social media permeates nearly every aspect of daily life, harnessing its power to foster meaningful social change has become both an opportunity and a challenge. The Dragonfly Effect offers a strategic and accessible framework for individuals and organizations seeking to leverage social media platforms to create fast, effective, and lasting impact. Authored by Jennifer Aaker and Andy Smith, the book blends storytelling with practical insights, illustrating how small actions can cascade into significant movements when guided by clear principles.

• Focus on a clear and compelling goal: The foundation of any...

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