Negotiation is often perceived as a battle where one must say "yes" to reach an agreement, but this book challenges that conventional wisdom. Jim Camp presents a contrarian approach that encourages negotiators to embrace the power of "no" as a tool to gain control and achieve better outcomes. By redefining success in negotiation and focusing on the other party's needs, this method helps negotiators avoid common pitfalls and manipulative tactics that often lead to unsatisfactory deals.

• Saying "No" is a strategic advantage: Refusing premature agreement strengthens negotiating positions and clarifies true interests.
• Negotiation...
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