In an unpredictable and often turbulent world, some companies and leaders manage not only to survive but to excel. The authors examine the factors that enable organizations to thrive amid uncertainty, chaos, and the unpredictable role of luck. Drawing on rigorous research and real-world examples, the book offers insights into disciplined leadership and strategic behaviors that distinguish exceptional performers from their peers.

• Fanatic discipline is a hallmark of successful companies, emphasizing consistent, rigorous adherence to productive behaviors regardless of external conditions.
• Empirical creativity encourages innovation rooted in practical experimentation and evidence rather...
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