In today's fast-paced world, the ability to scale ideas effectively distinguishes successful ventures from those that falter after initial promise. The Voltage Effect by John A. List delves into the dynamics of why some ideas not only succeed but expand exponentially, while others plateau or fail to translate into larger impact. It offers readers a framework to understand the mechanisms behind scaling and the common pitfalls that diminish potential.

• Scaling requires maintaining the initial conditions: The factors that make an idea work on a small scale must be preserved or adapted thoughtfully as it...
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