The Automatic Customer - Creating a Subscription Business in Any Industry

Recurring revenue models have transformed the business landscape, allowing companies to foster deeper customer relationships, achieve predictable growth, and create more sustainable enterprises. John Warrillow’s The Automatic Customer explores how nearly any business in any industry can successfully adopt a subscription-based approach, outlining the principles, models, and operational strategies that drive long-term value. The book demystifies the mechanics behind the world’s most successful subscription businesses and provides a practical blueprint for leaders seeking to pivot or enhance their offerings for lasting impact.

• Recurring revenue is the foundation for business resilience and...

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