Design for How People Think - Using Brain Science to Build Better Products

In an era where product design increasingly influences user experience and engagement, understanding the cognitive processes behind decision-making is essential. John Whalen Ph.D.'s work delves into the intersection of neuroscience and design, offering a roadmap for creating products that resonate deeply with how people think. By grounding design strategies in brain science, this approach aims to bridge the gap between technology and human cognition, ultimately fostering more intuitive and effective user interactions.

• Design rooted in cognitive science emphasizes how understanding brain functions can lead to better product usability.
• Memory and attention limitations dictate that...

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