In the contemporary business landscape, success is increasingly measured not by the volume of work completed but by the tangible impact on customer behavior. Joshua Seiden's work delves into this paradigm shift, emphasizing that true business value emerges from outcomes—specifically, how customers engage with products and services—rather than mere output or activity metrics.

• Outcomes vs Output: Distinguishing between generating deliverables and achieving meaningful changes in customer behavior.
• Customer-Centric Metrics: Prioritizing metrics that reflect how customers interact, adopt, and benefit from offerings.
• Hypothesis-Driven Development: Advocating for experimentation and learning to validate assumptions about customer needs.
• Cross-Functional Collaboration: Encouraging...
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