Ten Types of Innovation - The Discipline of Building Breakthroughs

Innovation is often regarded as the lifeblood of lasting business success, yet many organizations struggle to convert creative ideas into impactful, market-changing breakthroughs. This book provides a systematic approach to innovation by categorizing it into ten distinct types, enabling companies to strategically design offerings and experiences that resonate deeply with customers and drive sustainable growth. By demystifying the innovation process, the authors empower leaders and teams to move beyond incremental improvements and create truly transformative value.

• Innovation transcends product development: Breakthroughs can occur across multiple dimensions beyond just product features.
• Ten distinct innovation types provide...

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