In an era where technology increasingly intertwines with every facet of life, marketing must evolve to not only leverage new tools but also uphold human values. This book explores how advanced technologies—such as artificial intelligence, big data, and the Internet of Things—are transforming marketing practices by enabling more personalized, empathetic, and ethical customer engagement. It emphasizes that despite the rise of automation and digital interfaces, the core of marketing remains deeply human, requiring a balance between innovation and humanity.

• Integration of Advanced Technologies: The book analyzes how emerging technologies like AI, machine learning, and...
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