Summary
Key Facts from the Book
- The integration of artificial intelligence (AI) and human creativity is the future of marketing.
- The concept of Marketing 5.0 moves beyond digital to the era of technological marketing, where AI, machine learning, and data analytics play key roles.
- Technological advancements should be used to enhance human experience and not just for the sake of innovation.
- Understanding human-centric marketing is crucial in an era where technology can often overshadow the human aspect.
- The book emphasizes the importance of balancing technology with a deep understanding of human needs and desires.
- Emotional engagement is just as important...
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