The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

Cover for The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It

Book Summary

Michael E. Gerber's work delves into the common pitfalls that cause small businesses to fail, emphasizing a shift in mindset and operational approach as essential to long-term success. By dissecting the myths surrounding entrepreneurship, he guides readers toward building businesses that work independently of the owner's constant involvement.

  • The Entrepreneurial Myth: Most small businesses are started by technicians who assume that understanding the technical work is enough to run a successful business.
  • Three Key Roles: Every business owner must balance the roles of Entrepreneur (visionary), Manager (organizer), and Technician (doer) to create sustainable growth.
  • Working...

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