Hacking Growth - How Today's Fastest-Growing Companies Drive Breakout Success
Morgan Brown, Sean Ellis
Summary
In an era defined by rapid technological advancement and fierce competition, understanding the mechanisms behind explosive business growth has become paramount. "Hacking Growth" offers a comprehensive exploration of how modern companies leverage innovative strategies to accelerate their expansion and dominate markets. Drawing from real-world examples and practical methodologies, the book dissects the principles and tactics that enable organizations to continuously attract, engage, and retain customers at scale.
- Growth Hacking as a Cross-Functional Discipline: Growth is not confined to marketing alone but involves collaboration across product, engineering, data, and marketing teams.
- Data-Driven Experimentation: Successful...
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