In today’s fast-evolving business landscape, organizations often struggle to remain relevant, agile, and responsive to their markets. Nigel F. Piercy’s influential work explores how companies can transition from traditional, internally focused strategies to ones that are proactively driven by market realities. Positioned as both a practical guide and a strategic manifesto, the book emphasizes the importance of aligning all aspects of an organization with customer needs and market dynamics, ultimately advocating for a holistic, market-led approach to change.

• A market-led approach requires organizations to focus on external market opportunities and threats rather...
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