In the realm of product management, many organizations find themselves trapped in cycles of building features that fail to deliver true value to customers or the business. This phenomenon, known as the "build trap," is a critical challenge that Melissa Perri confronts head-on. Her work offers a roadmap for transforming product development from a reactive, output-focused process into a strategic, outcome-driven discipline that aligns customer needs with business objectives.

• The Build Trap Defined: The build trap occurs when companies prioritize delivering features over solving customer problems, leading to wasted resources and missed opportunities.
• Outcome Over...
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