Summary

Phil Knight’s memoir charts the turbulent journey behind the birth of Nike, offering readers a candid glimpse into the realities of entrepreneurship, risk-taking, and relentless ambition. Far from a linear success story, Knight’s account is a chronicle of setbacks, improvisation, and the constant pressure of running on the edge—both financially and emotionally. The narrative serves not only as an insider’s tale of building one of the world’s most iconic brands but also as a broader meditation on leadership, resilience, and the unpredictable path of innovation in business.