Nudge - The Final Edition

Behavioral economics has profoundly reshaped our understanding of decision-making, showing that humans often deviate from purely rational choices due to biases and heuristics. At the heart of this transformation lies the concept of "nudging," subtle design changes that steer individuals toward better decisions without restricting freedom of choice. Nudge - The Final Edition by Richard H. Thaler and Cass R. Sunstein crystallizes this approach, offering a compelling framework for policymakers, organizations, and individuals to improve outcomes in welfare, finance, health, and beyond.

• Nudges preserve freedom of choice by subtly guiding decisions rather than mandating...

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