Richard Rumelt’s work delivers a compelling exploration of what truly constitutes effective strategy—and, crucially, what does not. Drawing on decades of research, consulting, and teaching, the author demystifies the process of strategic thinking, highlighting that the difference between strong and weak strategies often lies not in resources, but in clarity of thought and the courage to confront the real challenges facing an organization. This book is a clarion call for leaders to cut through jargon and wishful thinking, focusing instead on actionable, coherent plans that address the core obstacles to progress.

• Good strategy is...
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