Seth Godin’s "What to Do when It's Your Turn (and It's Always Your Turn)" serves as an invigorating manifesto for anyone seeking to embrace initiative and self-empowerment in an increasingly complex world. Drawing from his deep well of marketing wisdom and personal development insights, Godin challenges readers to recognize that opportunity is not a privilege reserved for the select few, but a responsibility available to everyone, at every moment. The book offers a blend of motivational prompts, real-world examples, and provocative questions, urging individuals to overcome fear, seize their moment, and contribute meaningfully to their communities and professions.