The Four Steps to the EpiphanyThe Four Steps to the Epiphany - Successful Strategies for Products That Win

In the dynamic and uncertain environment of startups, traditional product development methods often fall short. Steve Blank’s work presents a structured approach designed to help entrepreneurs navigate this uncertainty by focusing on customer discovery and validation before scaling the product. This methodology shifts the focus from building a product based on assumptions to rigorously testing hypotheses in the market, enabling startups to develop products that truly meet customer needs.

• Customer Development Model: Emphasizes the importance of understanding customers deeply before developing a product, contrasting with the traditional product development process.
• Four Steps Framework:...

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