When Digital Becomes Human - The Transformation of Customer Relationships
Steven Van Belleghem
Summary
Key Insights from "When Digital Becomes Human - The Transformation of Customer Relationships"
- Importance of Human Interaction: Despite the rapid digital transformation, human interaction remains crucial in customer relationships.
- Digital Efficiency: Digital tools and platforms can greatly enhance efficiency and customer satisfaction.
- Customer Expectations: The digital age has significantly raised customer expectations, making it more challenging for businesses to meet them.
- Artificial Intelligence and Automation: AI and automation play a significant role in enhancing customer interaction and personalizing customer experience.
- Integration of Digital and Human Elements: The successful integration of digital and human elements can result in an optimal...
Full summary available for members.
Log in or create a free account to view.