Summary
Understanding human behavior is crucial for effective design, and this book distills psychological principles into practical insights that every designer can apply. It bridges the gap between cognitive science and design practice, providing a foundation for creating intuitive and user-friendly products.
- People are predictably irrational: Users do not always act logically, so designs must account for biases and heuristics.
- Visual perception guides attention: Designers should leverage contrast, proximity, and visual hierarchy to direct users effectively.
- Memory limitations affect usability: Interfaces should minimize cognitive load by reducing the need to recall information.
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